Words: Calvin Chan
Published: September 16, 2021
In addition to building beautiful and safe automobiles, Volvo envisions an emission-free future, and is committed to producing only fully-electric vehicles by 2030 and to be a climate neutral company by 2040. Similarly, sustainability and global awareness is also the primary goal of World Car Free Day, and is a day celebrated in over 2,000 cities and 35 countries around the world that encourages motorists to find an alternative, emission-free mode of transportation instead, whether it's walking, cycling, or using public transit. This year, it will be held on September 22, 2021.
To celebrate World Car Free Day, Volvo have partnered up with Vancouver-based Casca footwear to create a limited-edition Knor Knit sneaker to increase awareness as well as branch out of the standard automotive audience. Both companies carry a shared vision of their future, are innovating in similar ways with recycled materials and processes, and are ensuring ethical standards are met within their workforces.
That mindset has carried on into the final product. If Volvo made shoes instead of cars, it wouldn’t look too far off from this. Casca uses recycled car tires to make 10% of the shoe’s sole (there could be some grippy Michelin Pilot Cup 2s in there!), seven recycled plastic bottles to make the yarn for the upper knit, and just like Volvo’s car seats, there’s a yellow Swedish flag hanging off the tag to celebrate the collaboration. And did you notice the design on the front of the shoe? That’s a nod to Volvo’s ‘Thor’s Hammer’ headlight design that can be seen in all of their models, from the XC40 Recharge to the XC90 three-row SUV. Both Volvo and Casca lettered scripts can be found on the rear.
Fancy a pair? You can purchase one for $198CAD starting on World Car Free Day, or September 22, 2021. It doesn’t come with its own electric Volvo unfortunately, but it should hopefully increase awareness of rising air pollution and global emission levels, and for all of us to take a step forward in evaluating our own role in creating a greener and more responsible future.